Great example, Adrian! This is exactly where I was going. Marketing's job is to help sales be more efficient and we solidify our reputation within the organization by delivering on this promise. Maintaining a clean and orderly database ensures that Sales doesn't waste time prospecting, building a story and then dialing a number that turns out to be incorrect! Companies like NetProspex, Dunn & Bradstreet and Zoom Info have information and hard metrics on dollars lost because of these data inaccuracies. Don't let bad data happen to you
↧
