Hi Karl,
One option (without know in details) that comes to mind, would be to create second column that takes orderIDProductID besides order ID, product and includes fields such as product id, name, description, quantity, price and contact attributes. (First Name, Last Name, Address, zip.....) This will flatten your table.
Based on your preference, how you want to be able to segment, almost in realtime or hourly.
- If in realtime, you need you the system to post the data to a Eloqua form based on above table structure, one row at a time and store it in Eloqua.
- If you can wait for an hour or longer, I suggest taking the orders file and creating a table described above, spit it out in flat file on FTP server/location where Eloqua can pick up and fetch the data in Eloqua, store it in custom object.
- You can even use the API to post data to Custom object in Eloqua as a third realtime or batch option.
In either case, you then will be able to use data cards to filter or segment for your campaign. You will have order ID and product ID for each customer as well as other details and the field orderIDProductID can be unique key for the table.
Hope this helps.
Thank You
Amit Pandya